It might sound far fetched to consider that radio advertising could benefit SEO agencies. Still, in actual fact, the two could achieve great success together. In this article, we first look at the two different advertising methods. After that, we look at the benefits of combining the two marketing methods.
Radio advertising is a traditional method of advertising. Where a company would advertise products and services on a local radio station. Even though it was said that radio will die, it is still going strong today for various reasons such as:
A radio station is local – people build a relationship with their local radio station, forming a sense of trust.
The marketing is effective – through the use of highly repetitive advertising, audience targeting, storytelling, and sound, radio marketing say effective.
Radio is mobile – it is the original medium of entertainment when driving. It is no surprise to hear that a lot of commuters still listen to their favorite radio station.
Radio advertising has good customer retention. You can build brand loyalty if you use a trustworthy radio station.
Search Engine Optimization
There are billions of search queries made on Google daily. It is the responsibility of SEO agencies to assist companies with Search Engine Optimization (SEO). It is essential for companies to rank on the first page of a Google search result because truth be told, not many people will scroll past the first page of results.
It is important to note that your company can pay for advertisements to rank on Google, but this is not considered an organic ranking. Let’s use the example of a person searching for the keyword Hawaii SEO ; if this is the keyword you would like to rank for, you can get an SEO agency’s assistance to rank for this specific keyword.
Benefits of Radio Advertising For SEO Agencies
The question initially posed was why radio advertising is beneficial for SEO agencies? Based on the above benefits of radio advertising and agencies’ goals focusing on SEO ranking, the answer becomes apparent.
Radio Is An Influencer
People in a local area build a relationship with their favorite radio station. They will listen to their favorite producers. If those producers endorse products or services, it could influence client behavior. The producer could make use of strategic wording, company names, or phrase. If a listener then Google the term that they heard on the radio and the SEO agencies ranked their site for those keywords, the listeners will immediately navigate to that website. In doing this, the radio drove traffic to the website.
Radio Is Local And Focused
Radio stations focus on a specific location and market; they know and understand their key demographics and plan market strategies accordingly. By pairing up with an SEO agency, both the radio and the SEO agency could benefit. Not only will the two be able to drive traffic to specific sites, but they will also be able to do it for a particular market of focus.
Radio Build Brands
To put it in simple terms, radio advertisements are there to create brand awareness. This is an endorsement for your business from a trustworthy source. The SEO agency’s responsibility is to make sure that clients can then find the brand on Google or any other search engine.
A partnership between SEO agencies and local radio stations could benefit both parties. The local radio station has the trust, relationship, and key demographics of their listeners. SEO agencies can effectively use this to create and shape marketing strategies focused on specific keyword rankings.